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Follow along on our journey to promote discussion about end-of-life issues, provide expert information and encourage people to preplan their final wishes as the ultimate act of love for those they will leave behind.

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Future of Personal Health

Funeral Preplanning: What You and Your Family Should Know


Can we honor deaths by suicide on Memorial Day?



Aging Matters.webp

Normalizing End-Of-Life Conversations


Aging in Style with Lori Williams.webp

The Love Always Project: Your final gift to a family well-loved


Black Box.webp

Funeral Homes and The Love Always Project


Faith & Grief Podcast.webp

The Love Always Project with Dean Lambert & Jon Lefrandt


Grief and Happiness Emily Thiroux Threatt.webp

The Importance of End-Of-Life Planning with Dean Lambert


Grief Stories.webp

Interview with Dean Lambert from The Love Always Project


Media Kit

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Meet Dean Lambert

Dean Lambert has worked with funeral professionals for nearly 30 years to help them connect and serve the families facing one of the most challenging moments of their lives: the loss of a loved one. As a father who has himself experienced the loss of a child, he knows first hand the grief that clouds the vision needed to honor a life well-lived.


Dean is leading The Love Always Project with a team of experienced subject matter experts and people committed to its purpose: encouraging people to think more positively and proactively about end-of-life issues and funeral prearrangement.

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Meet Jon Lefrandt

After more than seven years in real estate, Jon Lefrandt took a leap of faith and began his career in the funeral industry in 2011. Jon experienced the passing of his father and the emotional stress of planning his funeral — through that experience, and the grief that followed, Jon learned of the need for individualized grief support for families experiencing a loss and the benefits of preplanning funerals.

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Meet Kim Medici Shelquist

Kim Medici Shelquist spent nearly a decade on the leadership team of Hospice of Central Iowa. There she learned that at the end-of-life people fear pain and somewhat surprisingly, being forgotten. As humans, we all hold close and treasure the memories of loved ones who have gone before us, but that fear might represent all the unsaid things, untold stories and un-shared parts of our lives – the ones that make us who we are. Kim is a trusted leader and source in end-of-life care matters.

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Meet Cyndi Zaweski

Cyndi has always been a storyteller. From her years in broadcast journalism, a graduate degree in digital marketing from Columbia University, as editor of a lifestyle magazine and now small business owner and storyteller, she brings a wealth of knowledge and experience to The Love Always Project. She believes a brand should tell its story and inspire connection – and Cyndi is doing just that for The Love Always Project as our Community Manager.

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Meet Amy Johnson

Amy Johnson is an experienced digital marketer in both agency and corporate environments with an emphasis on content development, search engine optimization and data analysis. Since joining The Love Always Project, her focus has been connecting people with The Love Always Project's movement – a grassroots effort to promote discussion about end-of-life issues and encourage people to plan ahead as the ultimate act of love for those they will leave behind. Amy also serves as a Community Moderator, helping answer questions and monitor discussions across our online forum.

Media Kit


The heart symbol, logotype and tagline comprise the foundational elements of The Love Always Project brand. Thank you for not editing, changing or distorting our logo.


Have An Inquiry?

Contact our PR team to discuss next steps.

Media Inquiries

Jody Fisher

Social Media Inquiries

Cyndi Zaweski

Podcast Booking Inquiries

Michelle Glogovac

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